Comparison
Both run loyalty for local businesses off a phone number instead of a punch card. The difference is price, contract, and what happens automatically when a regular goes quiet.
Side by side
| My Usuals | Fivestars | |
|---|---|---|
| Starting price | $70/mo, billed monthly | Reported at ~$299/mo |
| Money-back guarantee | 30 days | Not publicly listed |
| Contract | None — cancel anytime | Varies by sales agreement |
| Built for | A single counter-service shop | Local businesses, incl. multi-location |
| Customer check-in | Scan a printed QR card, no app | Phone number at checkout |
| Win-back messaging | Automatic text, timed to each customer's own visit cadence | Marketing campaigns via their platform |
| Setup | QR card + dashboard, self-serve | Sales-assisted onboarding |
Fivestars figures reflect publicly available pricing pages and comparison roundups reviewed in October 2026, not a live quote from Fivestars.
Why owners switch
Fivestars' publicly reported starting price is roughly 4x My Usuals' $70/mo Starter plan, with no listed money-back guarantee. For a single shop that just wants loyalty + win-back without a sales call, that gap is hard to justify.
My Usuals doesn't try to be a full marketing suite — it's a punch card and an automatic lapse-detection text, tied to each customer's own cadence, not a generic blast schedule.
Questions
My Usuals starts at $70/mo with a 30-day money-back guarantee. Fivestars' starting price is reported by third-party comparison sites at around $299/month, with no money-back guarantee listed. Confirm current pricing directly with Fivestars before deciding — vendor pricing changes.
No. One printed QR card sits on the counter. Customers scan it with their own phone — nothing to install, nothing that touches your register.
My Usuals is built specifically for a single counter-service restaurant or café. Fivestars serves a broader range of local businesses, including multi-location chains, which shows up in its price and sales process.