My Usuals.

For coffee shops and cafés

The punch card for your regulars' morning order

One QR card by the register — no app for them to download, nothing for you to install.

The regular who gets the same oat flat white three mornings a week is the easiest customer you'll ever keep — until they quietly switch to the shop that opened down the block. My Usuals turns every scan into progress toward a free drink, and texts them automatically the moment their usual three-times-a-week goes quiet.

See pricing →

Plans from $70/mo · 30-day money-back guarantee · no contract

What your customer sees at the counter

A punch card that can't be lost, faked, or forgotten.

Customers scan the card every visit — no stamps, no paper, no trust required. Every scan lands in your dashboard, with a cooldown so the same visit can't be scanned twice.

Your card

Checked in — see you soon, Marcus.

7 of 10 visits — 3 more for a free drink.

Illustration. Example data, not a real customer.

Why owners switch to this

The problems this actually solves

A stamped card is easy to lose, easy to fake

Cards get left at home, soaked in a bag, or stamped twice by a rushed barista. A QR scan is tied to one phone number and logged with a cooldown, so the same visit can't be counted twice.

Cadence matters more for coffee than almost any other business

A coffee regular's rhythm is tight — miss a few days and it's already unusual. My Usuals learns each customer's personal gap between visits and flags it the moment they go quiet longer than their own pattern, not a one-size-fits-all 30-day rule.

Morning rush leaves zero time for marketing

Nobody behind the espresso machine at 7:40am is drafting a text campaign. It runs on its own, in the background, so the follow-up still happens on the mornings you're slammed.

See pricing →

Plans from $70/mo · 30-day money-back guarantee · no contract

Questions

Straight answers. No fine print games.

Do customers need to download an app?

No. They scan the counter QR code with their phone's camera — first time to leave a name and number, every time after to check in. Nothing to install.

Can we reward a free drink specifically, not a discount?

Yes — the reward is whatever text you set: a free 12oz drink, a free pastry, a percent-off code. You control the wording and the offer code shown at redemption.

How fast does a win-back text go out after someone stops coming?

It's based on that customer's own average gap between visits, not a flat calendar rule — a daily regular gets flagged much sooner than someone who only came in every couple of weeks.

What does it cost for one shop?

Starter is $70/mo with a 30-day money-back guarantee, no contract. See current plans and limits on the pricing section below.