Reward your regulars. Win back the ones who drift.
One card on the counter. Customers scan it every visit to build toward a reward you set — and when a regular quietly stops coming, My Usuals sends a warm, personal text to bring them back. Both mostly run themselves.
- Paper punch cards get lost, forged, and left in a drawer — and tell you nothing about who's slipping away.
- Regulars fade with no complaint and no goodbye, and you don't notice until the revenue is already gone.
- Between rushes there's no time to stamp cards or text sixty people by hand.
What your customer sees at the counter
A punch card that can't be lost or faked.
Customers scan the card on the counter each time they come in. They see how close they are to their reward — you set how many visits it takes and what they get. Every check-in lands in your dashboard, one per customer per day.
Bloom Coffee · Your card
Checked in — see you soon, Marcus.
7 of 10 visits — 3 more for a free drink.
The message your customer gets
One text. Sent the moment someone goes quiet.
My Usuals learns each customer's own rhythm. When a regular falls behind their normal pace, it drafts a message in your voice with a small offer — you approve it, or let it send on its own once you trust it.
Message · Bloom Coffee
What the drift costs
The rewards side keeps regulars coming. This is what the ones who still slip away cost you.
≈ $3,450
rounded to the nearest $50Assumes about 1 in 5 of your weekly regulars quietly lapses over a year, and that each would have come in roughly twice a month. A rough estimate, not a guarantee.
Questions
Straight answers.
Do I need new hardware or a new POS?
No. You get a small printed QR card for the counter. Customers scan it with their own phone on every visit — the first time to leave a name and number, after that to check in and see their reward progress. Nothing to install, nothing that plugs into your register.
How does the punch card work — can customers cheat check-ins?
You set how many visits earn a reward and what the reward is. A customer can only check in once per day, and every check-in shows up in your dashboard, so you can spot anything odd. The reward is a code the customer shows you to redeem.
What does it cost after the founding period?
Your first 30 days are free. After the trial, founding members pay $25/month for as long as they stay subscribed — there is no step-up and the rate never rises, even when the standard price ($30/month) applies to new customers. If you cancel and later re-subscribe, standard pricing applies.
Can I cancel anytime?
Yes — one click inside your dashboard, effective immediately, no phone call and no “talk to a rep.” You can also reply STOP to any message to opt a customer out instantly.
Is my customer data safe?
Customer names and numbers are encrypted, stored only to run your win-back messages, and never sold or shared. Every text includes opt-out language, and opt-outs are honored automatically.
The founding offer
Ten local businesses. $25 a month, forever.
$25/molocked forever · 30-day free trial · your rate never goes up
10 founding spots
Next step is Stripe, to save your card and start your 30-day free trial — you're not charged today. No contract. Cancel in one click, anytime — never by phone.