My Usuals.

Your regulars don't cancel.They just quietly stop coming back.

Scan the counter card

Opens a pre-filled text — one tap to send

Your activity
  • CHECK-INMarcus checked in — 7/10 toward Free drinkJust now
  • WIN-BACKWin-back sent to Jordan — 20% off, expires Sun1m ago
  • REPLYPriya replied “omw now!”3m ago
  • REWARDAva redeemed Free 12oz drink6m ago

Illustration — scanning opens a real text thread; the activity shown is simulated, not a live account.

We run a proven 4-text win-back campaign for your restaurant — live on day one — and stay with you until your churn rate drops. No POS integration required.

Get the free playbook →

Build it yourself for free, or work with us and have it running this week · See pricing

Your first 30 days

By day 30, the regulars you'd quietly written off are back.

It runs on our 4-text win-back playbook. You don't have to write a word of it — read it free and keep a copy if you want to see exactly what goes out.

  1. Day 1

    You sign up and import your customers.

    Connect Square or upload a list. We set up your own texting number, load the playbook in your venue’s voice, and send you the QR card for the counter.

  2. Day 1 on

    Every new customer checks in with one scan.

    From their first scan we know the day they last came in — no POS integration, no staff training.

  3. Day 14

    The first text goes out on its own.

    Anyone who hasn’t been back in 14 days — from your imported list or the counter card — gets the first message of the campaign. If they return, they drop out of it.

  4. Day 15–30

    Regulars start walking back in.

    You watch the returns and the dollars recovered land on your dashboard. On Day 31, the next text goes to anyone still away.

  5. Day 30

    We sit down with you.

    We review who came back, what the answers say, and tune the offers until your churn rate keeps falling.

An illustrative timeline, not a guarantee. We only text customers who have agreed to receive texts, and anyone who replies STOP is never texted again.

Software plus a strategist

We don't hand you a tool and wish you luck.

  • Live on day one. We set up the number, load the campaign in your venue's voice, and start watching for customers who go quiet.
  • Automated, not abandoned. The software sends each text on schedule, from your own dedicated number. You approve messages first, or let them fire on their own once you trust it.
  • We stay until churn drops. We review what's working with you and tune the offers and timing — the Day 60 answers tell us what to fix — until fewer regulars slip away.

How we know who's gone quiet

A counter card that turns walk-ins into names — and gives them a reason to keep scanning.

Customers scan the QR card every visit, so we always know when a regular last came in and the day their pattern breaks. It doubles as a digital punch card toward the reward you set — no stamps, no paper, nothing to lose or fake. Every scan lands in your dashboard, with a cooldown so the same visit can't be scanned twice.

Bloom Coffee · Your card

Checked in — see you soon, Marcus.

7 of 10 visits — 3 more for a free drink.

Illustration. Bloom Coffee and Marcus are made up.

Reward add-ons

Three ways to give regulars a reason to stay — and strangers a reason to answer.

  • Digital punch card

    Set the visits and the reward — say 10 visits for a free drink. Customers scan the counter card each visit and the code they earn is redeemed by text from your phone or at the register with a staff link. No paper, nothing to fake.

  • Birthday & anniversary rewards

    Once a year, automatically: a birthday treat for customers who share their birthday, and a thank-you on the anniversary of their first check-in. You pick the reward once; each text carries a one-time code.

  • Monthly $20 Visa gift card drawing

    On us. Every customer who answers the Day 60 text is entered in that month's drawing for a $20 Visa gift card — which is how you get honest answers from people who left. No purchase necessary. Official rules.

Get the free playbook →

Plans from $70/mo · 30-day money-back guarantee · no contract · See pricing

What churn costs you

This is the number you're currently pretending not to see.

$
Revenue walking out the door / year

≈ $3,450

rounded to the nearest $50

Assumes about 1 in 5 of your weekly regulars quietly lapses over a year, and that each would have come in roughly twice a month. A rough estimate, not a guarantee.

Pricing

Pick the plan that fits your shop.

Scrollable list of 4 pricing plans. Use the arrow keys, or swipe, to move between them.

Starter

$700/year

Billed yearly · $58.33/mo vs. $70/mo

Save $11.67/mo

Includes Loyalty Rewards and Win-back Automations

Growth

$2,500/year

Billed yearly · $208.33/mo vs. $250/mo

Save $41.67/mo

Everything in Popular, plus:

  • Birthday/anniversary auto-texts
  • Priority email support — tickets flagged high-priority, replies targeted within 1 business day
  • Unused monthly messages roll over for one month

Pro

$5,000/year

Billed yearly · $416.67/mo vs. $500/mo

Save $83.33/mo

Everything in Growth, plus:

  • Multi-location support — up to 5 locations, one login, one shared message allowance (each location gets its own number, check-in QR and A2P registration)
  • Dedicated onboarding call — we help with setup and your text-message (A2P) registration
  • Automated monthly performance report
  • Priority support — replies targeted within 4 business hours, with a priority phone line

Customers-per-week figures are conservative estimates, not a guarantee — actual usage depends on how often your customers visit.

You're checking out with

Popular

$100/mo

Billed $1,200/year

  • Perfect for growing businesses with up to about 150 customers per week
  • Includes the 4-step win-back campaign and digital punch card
  • Your own business name on your texts and emails, in place of your registered name
  • Basic performance dashboard (win-back conversion rate and email open rate)
  • Full custom messaging templates

30-day money-back guarantee — cancel within 30 days for a full refund.

Next step is Stripe, to enter your card and pay for your first period. Not for you? Cancel within 30 days in one click and get a full refund. No contract, no games — never by phone.

Questions

Straight answers. No fine print games.

Do I need new hardware or a new POS?

No. You get one QR card for the counter. Customers scan it with their own phone — first time to leave a name and number, every time after to check in and see their reward progress. Nothing to install. Nothing that touches your register.

Can't I just run this campaign myself?

You can — that's why we show you every message above. The work is in the follow-through: spotting who has gone quiet each day, sending the right text on the right day, honoring opt-outs, and tuning the offers when the numbers don't move. We automate all of it and stay on it with you until your churn rate comes down.

How does the $20 gift card drawing work?

Anyone who replies 1-4 to the Day 60 text is entered in that month's drawing for one $20 Visa gift card. My Usuals buys and awards it — it costs you nothing. No purchase is necessary and there's a free email way to enter too; see the official rules.

What happens when a customer replies?

Replies land in the Messages inbox in your dashboard, so you can answer them yourself like any other text. Answers to the Day 60 survey (1-4) are also tallied on your Rewards page so you can see why people leave. Reply STOP and that customer is opted out instantly.

How does the punch card work — can customers cheat check-ins?

You decide how many visits earn a reward and what the reward is. Check-ins are capped by a per-business cooldown so the same visit can't be scanned twice in a row — and every single one lands in your dashboard, so cheating stands out immediately. The reward is a code they show you to redeem.

What does it cost?

Every plan is billed at checkout and covered by a 30-day money-back guarantee — cancel within the first 30 days and you get a full refund. After that you're billed at your selected plan's rate — no step-up, ever.

Can I cancel anytime?

Yes. One click in your dashboard — no phone call, no “let me get my manager.” Cancel within 30 days of your first payment and you're refunded in full, no questions asked. Cancel after that and you keep access through the period you've already paid for, then it stops — no surprise renewal. Reply STOP to any text and that customer is opted out instantly, too.

Is my customer data safe?

Customer names and numbers are encrypted at rest, used only to run your win-back messages, and never sold or shared. Every text carries opt-out language, and opt-outs are honored automatically — no exceptions.